Judul: corporate social responsibility in Pakistan
Penulis: Zafar Jan
Corporate Social Responsibility
Submitted By:Submitted To:
Muhammad MohsinMr. Rehan bazai
MBA 3.5 years (Evening)
What Is Corporate Social Responsibility?
Corporate social responsibility (CSR) is a form of business self-regulation to incorporate social and environmental concerns. It represents a business model that sticks to laws, ethical standards, and international norms.
In general, CSR involves some kind of standardized reporting that allows the business to collect information on how it is making progress on various fronts. Businesses that engage in CSR typically focus on some or all of the following:
Environment: This requires a look at the environmental impacts of products and services, as well as what the business does outside the company to improve the environment.
Employees: It's important to ensure that all employees are cared for adequately. Businesses usually focus on workplace conditions, benefits, living wages, and training.
Communities: Engaging the surrounding communities is an important part of not just creating good human capital that can serve the business, but also securing a reputation that can further establish the business.
Regulations: Respecting regulations to the fullest and often exceeding them is part of being socially responsible.
Meaning and Definition
Giving a universal definition of corporate social responsibility is bit difficult as there is no common definition as such. However, most ideal definition of corporate social responsibility (CSR) has been given by world business council for Sustained Development which says,
"Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large".
Organizations Focusing on Corporate Social Responsibility:
327660060579000Corporate social responsibility is not a new concept. However, what is new is the shift in focus from making profits to meeting societal challenges. Following are two organizations of Pakistan that focuses on corporate social responsibility.
TAPAL: Tapal with its roots planted deep in the culture and society of Pakistan, takes pride in being a socially responsible and active entity with initiatives in the field of education, sports and medicine.
Under the banner of its social welfare platform Humqadam, Tapal strives to develop support systems for our country's infrastructure, and set a philanthropic example for others to follow. Some of Tapal's activities include:
Tapal Mezban Free Medical Camp:
In collaboration with Tapal Hamqadam; the Mezban brand actively contributes towards the well-being of its valued customers by organizing medical camps and other CSR initiatives. The free medical camps are set up in different towns of interior Sindh where healthcare is often hard to access. Patients get the chance to avail free check ups by physicians including ENT, Heart and Skin specialists. They also benefit from the availability of free medicine.
Tapal Chenak Free Eye Camp:
A three day Eye Camp was sponsored by Tapal at Kantio, Umerkot District. The free eye camps were set up to treat a prevalent eye disease in that area called "Cataract" disease. During the camp, more than 250 patients underwent surgical operations absolutely free and were also provided with follow up medicine.
The Citizen's Foundation Primary School – Tapal Campus
With more then 51% of Pakistan's population illiterate and government expenditure on education only 2.3% of GDP, the team at Tapal feel that there is an intense need for private, socially active institutions to contribute towards raising the education standard by establishing quality schools. With this vision in mind, Tapal joined hands with The Citizen's Foundation (TCF) to build its own primary school campuses' in rural Sindh in order to promote quality education at the grass-roots level in an environment that encourages intellectual, moral and spiritual growth.
TCF is a professionally managed, not-for-profit organization set up in 1995 by a group of citizens concerned about the state of education in Pakistan and is one of the country's leading organizations in the field of formal education. The first unit of TCF Primary School – Tapal Campus, Hala, Sindh was made operational in August 2006. The second unit of TCF Primary School – Tapal Campus, Hala, Sindh was completed and made operational in August 2008.
Total enrollment at the Tapal Campus in the year 2008-2009 was 295 students, with the female ratio out of the total strength being 31%. Given the conservative attitudes and cultural restrictions in the local community, this is a very encouraging turnout. With TCF's policy of hiring an all female faculty, more parents are feeling encouraged to send their daughters to schools, and we hope to achieve our goal of 50% female enrollment in the coming years.
Bahria Town aspires to be Pakistan's greatest builder of all times, with projects offered to an eclectic mix of segments , at choice locations with world class amenities, while ensuring the highest international standards, timely delivery, and lifelong customer satisfaction.
Corporate Social Responsibility:
We Provide Happier, Healthier, Brighter Lives!
The pioneering action came after Bahria Town Chairman Malik Riaz Hussain recommended a series of initiatives as part of the company's new program on Corporate Social Responsibility (CSR). We are re-doubling our efforts in the area of CSR and building knowledge and best practices, while setting an example in corporate transparency. We hope others will do the same. Making profits is not enough. The greatest privilege is to support the society, from which we draw our sustenance. Bahria Town takes these responsibilities very seriously. We care deeply about the environment and the societies in which we operate, and we're determined to play our part in caring for the disadvantaged and promoting civic values and providing sustenance on a long term basis. We have always emphasized that it's time for a radical change in our part of the world for some time, but words are no longer enough. Businesses need to realize that by implementing socially responsible and sustainable programs that benefit the society and raise the standard of living, they are also helping to make their own businesses highly sustainable.
Direct employment for 21,000 people and 100,000 families Livelihoods for over 1 Million families through associated employment Attracting and injecting foreign investments even during financial crisis, presently building 2 Sheraton Hotels with investment of more than USD 200 Million. Generated demand for 55 factories from cement, paint, bricks, glass and tiles to aluminum. Bahria Town has paid direct and indirect taxes worth Billions of rupees to the government.
Delivered and developed Asia's largest private housing scheme. Development projects of billions of rupees, introducing a modern global lifestyle for the first time in Pakistan. Indigenous project development department with equipment worth more than Rs. 6.5 billion. Delivered communities the size of cities with complete infrastructure including:
Civic Amenities/ Utilities
Secure Gated Communities
Committed to bridge the annual deficit of 700,000 houses by providing housing solutions starting from Rs. 3.5 Lakhs, catering to all socioeconomic classes.
Two meals a day for the poor is a small contribution But, even small contributions can make a big difference. An unprecedented initiative providing FREE meals, twice a day, to more than 35,000 people throughout Pakistan. Opening 12 more Dastarkhwans in addition to 6 already operational outlets. Overall spending of PKR 30 million rupees on providing 10,500,000 meals annually. By the grace of god almighty we are providing free daily meals to more than 35,000 people daily, twice a day. We will Inshallah be opening 12 more Dastarkhwans in addition to 6 already operational.
Our Fight Against Hunger - This project is dearest to me. We are Alhamdulillah providing free daily meals to more than 35,000 people daily, twice a day. We will Inshallah be opening 12 more Dastarkhwans in addition to 6 already operational. I am very thankful to God Almighty for having me privileged enough to be able to serve others." Malik Raiz Hussain, Chairman Bahria Town. Above and beyond the contribution of Bahria Town in different sectors, now Bahria Town has come up with a new social project of Bahria Dastarkhwan to feed the underprivileged people, who are unable to get the basic food. Bahria Town Dastarkhwan is providing free meals, twice a day, daily to people. Its impact is not only felt by the poor who come and eat there but also by the families they have left behind who benefit from the hard earned money which they save on each free meal.
General Features - Every person who attends Bahria Town Dastarkhwan is treated as a guest, so as not to hurt his integrity, and served with quality & hygienic food on tables in air-conditioned halls with separate arrangements for males & females. The doors are open for everyone. There is no restriction on people or quantity of food asked by each.
Food - Each Dastarkhwan has its own kitchen in its premises. Fresh food is prepared daily by the staff. Food is prepared in a hygienic manner. The menu keeps rotating with pulses & meat. Halwa as a dessert is also added on Sundays. During the Holy Month of Ramadan special iftar is also served.
Security- Special security arrangements are made to avoid any unpleasant incident. Walk through gates are installed. Male and female security personnel are deputed to check gents and ladies respectively. Fire brigade staff with vehicles and medical staff are also deputed.
Social and Financial Impact - Mostly lower income segment group comes for food at Dastarkhwan. Dining outside costs Rs. 35 per meal per person. At Dastarkhwan one can save almost Rs. 2,000 per month. It ultimately helps him/her to meet other living expenditures & also save and send more amounts back home. Moreover his/her integrity does not get tarnished.
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